SDM College of Business Management Post Graduate Centre for Management Studies and Research Mangaluru is the brainchild of Padmavibhushan Dr.D.Veerendra Heggade, Dharmadhikari of Shri Kshetra Dharmasthala which is one of south India’s most renowned religious landmarks with a history over 800 years. Dharmasthala is considered a miracle of paradoxes for not just the co-existence of different faiths in harmony but also for the four traditional Danas namely, Anna dana-gift of food, Aushada dana-gift of medicine, Abhaya dana- freedom from fear/justice and Vidya dana-gift of education.  It is with the primary objective of making education affordable and accessible that the SDME Society was established to head 56 educational institutions ranging from primary education to post-graduation in fields of management, dental science, law, medical sciences, naturopathy, Ayurveda, physiotherapy, and engineering. Having been in the service of offering quality management education for over three decades SDM College of Business Management started an MBA in 2007 affiliated to Mangalore University and recognized by AICTE. In 2013, the institute reconstituted itself as a separate entity with a total strength of 240 students and 25 employees and marked many milestones through its consistently innovative initiatives and foreign university tie-ups.